Our professionals keep your startup organized every step of the way, and have extensive experince in website and app design, development, and marketing.

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Office Location

Charlottesville, VA

Business Phone

+1 ‪(434) 218-5572

Tree Matrix

Project Overview:

The founder of Tree Matrix wanted to take his subject matter expertise in tree preservation to create tools for tree preservation and sustainable planting as a SaaS website. I conducted market research, help secure investor funding, and joined the startup as Co-Founder and COO. We created Tree Matrix into an essential tool for predicting tree preservation and determing appropriate and sustainable landscape planting.


Need to define product strategy (target market, sales channels, product requirements), marketing strategy (logo and branding, video assets, ad strategy), and operations strategy (Charlottesville, VA office for staff, policies and proceedures to ensure good communication and team efficency).


In charge of people operations, recruiting, and facilities. Defined and codified company culture, policies, and procedures, including automating processes through Google Docs. Identified hiring needs, created job postings, and made hires for development, marketing, and finance. Conducted employee onboarding and training. Established feedback and evaluation systems. Provided thought leadership to the CEO in areas of technology, operations, and HR.

Capabilities Used:

  • Investor relations, including proforma financial analysis, running progress update meetings, and follow on rounds of investment
  • Product research, analysis, and recommendation
  • Developed operations framework and policies
  • HR: led hiring for key roles
  • Software development project management
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